APARTMENTS ARE ESSENTIAL
- Rental demand should rebound ahead of for-sale demand.
- U.S. apartment occupancy remains high, but dips back to pre-COVID levels.
Delivering an Elevated
In a world where consumers are constantly evolving and engagement and connections favor authentic messaging and branding, it’s more important than ever to stay on top of user trends and focus on what your consumers really want. With diverse integrated marketing campaigns, Lincoln Property Company has been able to connect with guests, residents and clients alike, helping to drive engagement, interest, and brand loyalty.
Welcome to the 2022 Lincoln Lookbook, an exciting showcase of Lincoln communities spread across the nation. From the Lowcountry of South Carolina to the lush woods of Redmond, Washington, each of these properties boast a unique flair that’s inspired by their surroundings.
The resident experience is changing. From the initial apartment search to the renewal of another lease, the process of attracting, maintaining, and creating loyalty with potential renters is adapting with the times. In today’s market, proactive engagement, consistent interaction, and competitive value lay the foundation for resident retention. To make it count, attention to detail should be paid at every step of the journey.
The year 2020 has shifted lifestyles and industries across the globe. In the world of multifamily, lifestyle and industry intersect, resulting in strong impacts on apartment communities. With changing resident values and new trends in renewals and leasing, the landscape of multifamily has a new look.
Personalization is much more than "Dear Sam". In 2020, it's all about tailoring marketing messages to fit not only today's modern consumer, but personalizing marketing to fit inside the myriad of ways that today's consumer might like to communicate, search, and shop. Enter the micro-moment.
Trend Alert! The current state of consumer behavior & marketing. Communications and advertising has changed forever with the introduction of messenger apps and social media.
Welcome to your second Lincoln Look Book, a creative collection of six Lincoln-managed communities showcased from across the nation. You'll find each community reflects the unique city flavor and distinctive culture.
At Lincoln Property Company, our years of expertise and experience allow us to create valuable resources for the multifamily industry and quality communities to fit renters’ unique lifestyles.
Take a look inside our Look Book to discover 10 amazing LPC Apartment Communities across the US. Our Marketing Team did some research and put together this visual collection of apartment design trends unique to different US markets, cited what local city inspiration was taken into consideration when these communities were developed and added a few tips for renters on how to incorporate these design trends into their apartment home. Enjoy!